Privacy Policy

1. Scope and our roles

This policy applies to Panther Ads websites, business enquiries, advertising and affiliate operations, and consumer lead-generation experiences that link here. A campaign-specific notice shown next to a form may provide additional details, including the service requested, named or described recipients, and communication terms.

Our role depends on the campaign. Panther Ads may act as a business or controller when it determines why and how information is processed, as a service provider or processor for a client, or as a marketing and lead-generation partner. When we process only on a client's instructions, that client's privacy notice and request process may also apply.

2. Notice at collection

We may collect the categories below from you, your device, our advertiser and publisher partners, analytics and attribution providers, fraud-prevention services, public sources, and data vendors. What is collected depends on the page, campaign, and information you choose to provide.

We use this information to provide requested services, route and measure leads, operate affiliate and advertising campaigns, authenticate partners, attribute results through measurement platforms, detect invalid or fraudulent activity, improve products and websites, communicate with users and business partners, comply with law, and establish or defend legal claims.

How information may be disclosed

We may disclose information to matched advertisers and service providers; publishers, affiliates, agencies, and app partners involved in the campaign; hosting, analytics, attribution, mobile measurement, communications, security, and fraud-prevention vendors; professional advisers; corporate transaction participants; and government or legal authorities where required.

Depending on the campaign and applicable law, disclosing contact, lead, device, or activity data to a third party for monetary or other valuable consideration, cross-context behavioral advertising, or partner matching may be considered a “sale,” “sharing,” or targeted advertising. We do not knowingly sell or share personal information of consumers under 16.

3. Lead generation and partner matching

When you submit a consumer enquiry, we may transmit the information to one or more providers that can respond to the requested product or service. The form's disclosure should identify the relevant providers by name, link, or clearly described category before submission. Those recipients may contact you and process the information under their own privacy policies.

For home improvement, auto, warranty, insurance, and similar verticals, availability and eligibility are determined by the relevant provider. Panther Ads is not an insurer, warranty administrator, lender, contractor, or consumer reporting agency unless a campaign expressly states otherwise.

We may use source, timing, duplication, device, IP, and conversion signals to detect suspicious activity, assess lead quality, satisfy campaign rules, and prevent fraud. Fraud and quality tools support review; they do not guarantee that every lead is valid or that every service request will be accepted.

Cookies, advertising, and measurement

We and campaign partners may use cookies, pixels, SDKs, postbacks, and similar technologies for security, preferences, analytics, attribution, frequency control, and advertising. Mobile measurement platforms may process device identifiers, attribution data, app events, and campaign parameters according to the advertiser's configuration. Where required, non-essential technologies should load only after an appropriate choice is made.

You can control browser cookies through your settings and use the opt-out tools described below. Blocking some technologies may affect functionality or measurement.

4. California and other U.S. privacy rights

Subject to applicable law and exceptions, residents of California and other U.S. states may have rights to confirm processing; access, know, correct, delete, or obtain a copy of personal information; opt out of sale, sharing, targeted advertising, or certain profiling; limit certain uses of sensitive personal information; and appeal a denied request. We will not discriminate against you for exercising a privacy right.

• Do Not Sell or Share. Use Your Privacy Choices. No account is required.
• Global Privacy Control. Where legally required, a supported opt-out preference signal such as GPC is treated as a request to opt out for that browser or device.
• Access, correction, deletion, or portability. Submit the relevant request through the privacy request form.
• Authorized agents. An authorized agent may submit a request. We may request proof of authority and may need to verify the consumer directly.
• Appeals. Where applicable, select “Appeal a privacy decision” and explain the decision you want reviewed.

We may verify identity using information associated with our records. We will use request information only to verify and fulfill the request. California requests to know, delete, or correct are generally acknowledged within 10 business days and answered within 45 calendar days, subject to permitted extension. Opt-out and limit requests are handled as soon as feasible and no later than 15 business days where the CCPA applies.

California disclosures for the preceding 12 months

The categories described in the Notice at Collection may have been collected and disclosed for the stated purposes. Depending on campaign configuration, identifiers and contact data, lead and commercial information, internet or device activity, approximate location, and related inferences may have been sold or shared with matched providers, advertisers, or advertising technology partners. Panther Ads does not use or disclose sensitive personal information for purposes that require a right to limit unless a collection notice says otherwise and provides the required choice.

If Panther Ads meets the California definition of a data broker, additional registration, deletion-platform, and annual request-metric disclosures may apply. Those operational disclosures will be published here or through a linked report once status and reportable metrics are confirmed.

5. Calls, text messages, and email

A consumer lead form that requests a telephone number should show the specific call or text consent directly beside the submission control. Where required, automated or prerecorded marketing calls and marketing texts will be made only with prior express written consent. The disclosure should identify the seller or callers covered, describe the communication technology, state that consent is not a condition of purchase, and link to applicable terms and privacy notices.

You may revoke call or text consent by any reasonable method that clearly communicates the request, including replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to a text, using a supplied opt-out mechanism, contacting the caller, or submitting a revocation request. Message and data rates may apply. Revocation does not affect communications sent before it was processed or non-marketing communications that law permits.

Commercial email should identify the sender, use accurate subject and routing information, include a valid postal address and a clear unsubscribe method, and honor unsubscribe requests. A recipient may unsubscribe from marketing while continuing to receive necessary transactional or relationship messages.

6. Retention, security, and data minimization

We retain personal information only as long as reasonably necessary for the disclosed purpose, campaign reconciliation, fraud prevention, suppression of opt-outs, legal compliance, disputes, and enforcement of agreements. The period varies by data type, relationship, legal requirement, and campaign. We then delete, de-identify, or securely dispose of the information unless law requires otherwise.

We use administrative, technical, and physical safeguards designed for the nature of the information. No transmission or storage system is completely secure, so we cannot guarantee absolute security. Please do not send Social Security numbers, bank credentials, medical records, or other highly sensitive information unless a specific form clearly requests it for a legitimate purpose.

7. Children

Our services are directed to adults and are not intended for children under 13. We do not knowingly collect personal information from children under 13 or knowingly sell or share the personal information of consumers under 16. If you believe a child submitted information, contact us so we can investigate and delete it where required.

8. International privacy rights

Where the GDPR, UK GDPR, or similar law applies, Panther Ads processes information based on consent, performance of a contract, compliance with legal obligations, or legitimate interests that are not overridden by individual rights. Applicable rights may include access, correction, deletion, restriction, objection, portability, withdrawal of consent, and a complaint to a supervisory authority.

Information may be processed in the United States and other countries where we or our providers operate. Where required, we use recognized safeguards for international transfers.

9. Third parties, changes, and policy scope

Third-party sites, apps, advertisers, service providers, and platforms have their own privacy practices. Review their notices before providing information. We are not responsible for a third party's independent handling of information.

We may update this policy to reflect business, technology, or legal changes. The date at the top shows the latest revision. Material changes will be communicated as required by law.

10. Contact and privacy requests

Use Your Privacy Choices to submit an opt-out, access, deletion, correction, limit, appeal, or call/text revocation request. You may also contact: